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LinkedIn Prospecting
Checklist

30 points to audit your LinkedIn prospecting process — from profile to follow-up. Use as a weekly guide or review before each campaign.

1. Profile as a commercial asset

Professional photo, good lighting, neutral backgroundBanner communicates value proposition visuallyHeadline: "I help [profile] achieve [outcome]" (not just job title)"About" section in first person, focused on the clientActive featured link (website, calendar, or resource)Recent experience with concrete results listed

2. ICP definition

Job title and seniority level definedIndustry and company size mappedSpecific pain you solve identifiedBuying triggers known (growth, role change, new budget)Validated company fit profile (at least 3 current clients)

3. Outreach and first contact

Researched the profile before connectingConnection request includes specific context (not blank)Waited for acceptance before sending a messageFirst message is NOT a pitch — opens with observation or questionMessage mentions something specific from their profile or recent postFirst message CTA is low commitment (question, not a meeting request)

4. Follow-up cadence

1st follow-up: 3–5 days after connection with no reply2nd follow-up: 7–10 days with a new angle or value3rd follow-up: 14 days — breakup or channel switchEach follow-up references the previous messageNo follow-up starts with "Just checking in…"Stopped after 3 attempts with no response

5. Organisation and tools

System in place to track every active conversationKnow what stage each lead is at (new, engaged, negotiation, cold)Not relying on memory or a standalone spreadsheetActive reminder for every pending follow-upCan see who is awaiting a reply in under 30 secondsUsing a social CRM (like Chattie) to maintain context

6. Content supporting prospecting

Publishing 2–3× per week with ICP-relevant contentEngaging on prospects' posts before reaching out directlyUsing substantive comments to build familiaritySharing case studies, learnings, and opinions — not just promotions

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LinkedIn ProspectingChecklist

LinkedIn Prospecting
Checklist